Writing business content is an entirely different experience when compared to writing software documents or writing research papers that are purely academic. I have highlighted below, some points to keep in mind when writing business content:
- The choice of words and the clarity in the flow should be such that it instills confidence in users towards the business that you are doing or towards the service that you provide.
- Your content should reveal your leadership in the business area, it should also indicate your extensive research and experience in your area of business.
- Based on the type of deliverable, you will have to choose the pitch of writing, for example a sales pitch for a promotional brochure.
- It should educate the users of two things - one the proposed solution and its advantages and two, the drawbacks in the existing system that the user has.
- Finally, a user never goes in for anything new unless you show how much time it really saves them. Be sure to highlight this as well.
With well written business content I am sure even a monk can sell his Ferrari.
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